the team

the boss


Kari Ann Peniche-Williams

Founder & Creative Director

Born and raised in San Diego, CA, Kari Ann Peniche-Williams is the wife of investment builder Justin Williams, and a loving mother to their two beautiful children – 6-year-old Preston and 3-year-old Layla.  It was through the couples’ property development business that first led Kari Ann toward her true calling as an interior designer, and creator of artistic decor. As Owner and Creative Director of DAF House, Kari Ann’s inspirations evolved through her travels worldwide, her vintage admiration, and her love for the glitz and glam of Hollywood. For the past 10 years, Kari Ann has worked with a group of exceptionally talented manufacturers and principal designers, who have worked endlessly in capturing her vision today.  DAF House offers One-of-a-kind pieces as well as many curated items in home decor, clothing for men, women and kids and luxury gifts that are edgy, elegant and fun.  Currently, the former beauty queen and TV personailty spends her time sketching new ideas, traveling with her family, and growing her brand.


THE FAmily


Change is possible no matter who you are, what you’ve done or where you’ve been. It starts with creativity. When you design your space and environment you lay the foundation to redesign your life.
— Kari Ann Peniche-Williams